![]() You know, people who know you think of you and not just as a successful person, but a phenomenally successful person. So that's a long-winded way of saying what I thought I might ask you. And she makes a connection between struggle and hope - that in fact it's about the moments in our lives when we had to struggle and when we did something, when we got out of a jam and we didn't know how we could do that, that those are the moments we became who we are. Which is - as you may know, I just recently interviewed Brené Brown, who's someone you love, you've drawn a lot of inspiration from, as have many people. Tippett: So, you know that story you just told about your upbringing too kind of leads me to an experiment I wanted to do with you. And if they had a chance to support someone or connect with someone, they should. ![]() And, you know, we weren't the most well-off people in town, but my parents understood that they had a position and a role in the community, and any chance they had to lead was one that they should take. And that if there was a way to help, you helped. Godin: I grew up in the this house where there was this understanding that if someone didn't have a place to go they stayed with you. Godin: Well, I don't think he abandoned me on purpose, but I found my way home on purpose. And he abandoned me in downtown Cleveland at 1:00 in the morning. My parents, my dad put me on a boat with a semi-stranger to crew when I was 14. ![]() And by faith I mean faith in community, faith in charity and in philanthropy, faith in innovation and what happens when people make a ruckus or do hard work, faith in education, faith in taking initiative. And that dichotomy I think is really important, and it's informed a lot of the way I lived and what I've written about. ![]() There wasn't a lot of religion and there was a lot of faith. Godin: Well, I grew up with two incredible parents and learned a lot about faith. And, you know, was there a spiritual background to your childhood? And actually in all that I've seen you write across the years, I haven't heard you talk about this too much. Tippett: So you know, I want to start with where I usually start my interviews, whoever I'm talking to. It raises money for charity and pays royalties to its million-plus members. And Seth Godin's current company,, is among the top-ranked sites in the U.S. Most recently, he's published The Icarus Deception. He's also written many books, all of which rise to the top of the Amazon best-seller list without reviews or book tours. His daily blog - which I get by email - is on virtually every online platform. That company was acquired in the late 1990s by Yahoo, where he then spent a year as vice president of direct marketing. But with his Internet company Yoyodyne, he created a new form of ethically motivated marketing that rejected the usual tactics of interrupting people with phone calls or pop-up ads. Seth Godin has founded dozens of companies - most of which, he's quick to add, failed. This is On Being, from APM, American Public Media. But instead it involves weaving a story and weaving a tribe, and weaving a network that means something. And so the question as you go forward is, will you choose this ethical marketing that doesn't involve yelling at people, networking your way to the top, spamming people and lying. Godin: Marketing isn't advertising marketing is the product we make, the service we offer, the life we live. And Seth Godin even sees marketing in this light: We are invited and stretched in whatever we do to be artists - to create in ways that matter to other people. Rather than merely tolerate change, he says, we are all called now to rise to it. He was one of the early Internet entrepreneurs and remains a singular thought leader and innovator in what he describes as our post-industrial connection economy. And Seth Godin is one of the most original and helpful voices I know on this landscape for which there are no maps. Krista Tippett, Host: We live in a world that is re-creating itself one life and one digital connection at a time. Transcript for Seth Godin on the Art of Noticing, and Then Creating
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